Remote - Marketing Manager - B2B2C
We’re looking for talented professionals, anywhere in the United States, to join us in bringing smart money management and payment solutions to everyone’s fingertips.
At Green Dot, we are evolving to a new and permanent “Work from Anywhere” model designed to maximize the benefits of remote work, promote and enable a strong culture of performance and connectedness, and attract the best and brightest talent who align with our entrepreneurial spirit and mission.
What does the Money Movement Marketing Manager do at Green Dot?
You will have an opportunity to develop Green Dot Network (money movement) marketing strategies to target prospective partners, existing partners/customers and end consumers via business development sales support and B2B and B2C marketing efforts. You will have a chance to lead the strategic development and tactical execution of marketing deliverables for business development sales support by working in close alignment with the product and business development teams. Utilizing your creative skill set, you will tell the story of money movement services and products, including developing key value propositions and creating compelling messages and materials for target audiences.
As a Marketing Manager, you can look forward to:
Leading the strategic brand planning, annual calendar development and integrated marketing plans to support B2B and B2C revenue goals and KPI’s for money movement services, including but not limited to: Cash deposits & withdrawals, bill payment, P2P transfers, MoneyPak, loan repayments, and disbursements.
Leading the strategic development & tactical execution of marketing deliverables for business development sales support, including identifying key value propositions, messaging and competitive advantages for GDN product and services.
In conjunction with business and product teams, developing B2B and Product marketing strategies and materials, with an emphasis on insight-driven thought leadership to help acquire new business clients for GD money movement services, including agency-led lead generation, awareness building and other marketing materials to engage, educate and ultimately convince, conquer and convert new B2B Prospects, Financial Institutions, and current corporate customers of GDN’s money movement services.
Building and optimizing a centralized library of materials for sales support materials plus to on-board and provide guidelines for existing partners - including product and brand marketing toolkits, training sheets, promotions and relevant category/consumer trend data.
Developing targeted marketing plans directed to support partner B2B2C efforts plus drive end user adoption of money processing services – including customers of owned brands, GDN Partners & 3rd party accounts and services provided by companies that partner with Green Dot for money movement services.
Developing a working knowledge of industry trends, including competitive landscape, offerings and product and marketing innovations in money movement and give guidance by product. Articulate learnings to the organization on a regular cadence in order to optimize acquisition efforts for both new clients and existing partners.
Increasing funding and deposits for B2B partners and B2C owned brand customers with targeted Marketing promotions, campaigns and initiative GTM programs that drive GDN growth, usage, and expansion of services.
Designing and implementing consumer research projects that support consumer insights, new products, messaging, advertising, as well as acquisition and retention initiatives. Analyzing and synthesizing research results to help drive business decisions.
Reviewing and approving Partner marketing materials, ensuring collateral meets GDN guidelines. Maintaining organized system and compliance approval tracking.
Working closely with retention/lifecycle, organic social, SEM/SEO teams and UX leadership to improve B2C owned-brand retention with marketing programs that increases engagement with the suite of GDN services to drive engagement across GDOT brand customers; partnering closely with Brand Leads to ensure consistency of experience and ongoing optimizations based on learnings.
Driving digital content strategy for money movement services including B2B and B2C messaging & creative based on competitive updates, owned brands learnings (or A/B testing), performance tracking to ensure all partner/customers services and needs are included
Developing and delivering effective, clear strategic briefs to agency or internal teams ensuring plans champion the target B2B or B2C audience, leverage the brand promise and are tied to business objectives. Communicating KPI’s and metrics based upon alignment with business goals.
Ensuring all relevant materials are approved by key stakeholders and documented within internal tracking system.
Championing and representing marketing requirements and visibility in SMO or other enterprise-wide projects.
Effectively managing budget and accruals.
Supporting Marketing requests and action items related to government agencies or Customer Support.
You might be the right match for this role if:
You can strategically manage projects from conception through execution. You have experience with B2B and B2C marketing. You have a background with sales enablement and are looking for an opportunity to work with business development and sales teams. You have a product marketing mindset and can successfully manage partner marketing relationships.
Ready to join us in our mission? These are the qualifications we are looking for:
Minimum 5 years of marketing experience or a combination of marketing experience
Experience with B2B and B2C marketing including product/brand marketing
Experience in a highly regulated industry
Sales enablement and digital marketing experience
Experience working on creative consumer products, either TV, Print, Digital or In-store
Master’s in Business Administration (MBA)
Industry experience with Banking, Money Movement, Credit or Debit Card products.
Experience in consumer-focused companies
PAY RANGEThe targeted base salary for this position is $80,300 to $122,700 per year. The final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate’s geographical location.
Green Dot promotes diversity and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Green Dot provides reasonable accommodations for candidates on request and respects applicants' privacy rights.